Brief

Research

Persona and JTBD

Ideation

Information architecture

Paper Wireframes

Usability testing

Lo-Fi Prototypes

High-fidelity mockups

Final designs

Conducted thorough research to understand target users, their goals, needs and pain points.

1. Define Objectives and Goals:

   • The goal of this research is to understand the needs, behaviors, and pain points of potential users of ReadyClo. Specifically, we aim to:

            Identify the key problems users face when shopping for clothing online.
     
            Understand their preferences when it comes to personalized clothing design, product comparisons, and billing processes.
     
            Gather insights on how users interact with fashion apps and their expectations for sustainability and collaboration features.
     

2. Identify Target Audience:

   • Our target audience includes:

         **Demographics**: Primarily aged 18-45, tech-savvy, fashion-conscious individuals.
     
         **Behaviors**: Regular online shoppers who value customization, price comparison, and sustainable fashion.
     
         **Goals**: Efficient shopping, personalized clothing options, and seamless checkout experiences.
     
          **Pain Points**: Time-consuming shopping, lack of transparency in pricing and sourcing, and difficulty in finding personalized designs.
     

3. Select Research Methods:

   • To achieve comprehensive insights, we will use a combination of the following methods:
     • Surveys/Questionnaires: To gather quantitative data on user preferences and behaviors.
     • Interviews: To dive deeper into individual pain points and desires.
     • Usability Testing: To observe how users interact with similar platforms and identify friction points.
     • Competitive Analysis: To evaluate existing solutions and identify gaps in the market.
     • Analytics Analysis: To understand user behavior on existing fashion platforms.

4. Develop Research Plan:

   • Timeline: The research will take approximately 3 weeks, including preparation, execution, and analysis.
   • Resources: We will need access to survey tools, video conferencing software for interviews, and usability testing platforms.
   • Recruitment Criteria: Participants must be active online shoppers, aged 18-45, with an interest in fashion and sustainability.
   • Sample Size: A minimum of 50 survey respondents and 5-10 interviewees for qualitative insights.

5. Recruit Participants:

   • Methods: We will recruit participants through social media platforms, email newsletters, and fashion communities.
   • Compensation: Participants will receive a small incentive, such as a gift card or early access to the app.
   • Informed Consent: All participants will be provided with clear information about the study's purpose, duration, and their rights.

6. Conduct Research:

   • Execution: The research will be conducted in phases, starting with surveys followed by interviews and usability testing.
   • Engagement: Ensure participants feel comfortable, and provide clear instructions for each step of the process.
   • Data Collection: Notes will be taken, and sessions will be recorded (with consent) for further analysis.

7. Analyze Findings:

• Data Organization: The collected data will be organized by themes: user preferences, pain points, desired features, etc.
• Insights: Key trends and common issues will be identified to refine the app’s features and functionalities.
• Recommendations: Based on the analysis, actionable insights will be provided for app development, focusing on solving user pain points and enhancing overall satisfaction.