Brief

Research

Persona and JTBD

Ideation

Information architecture

Paper Wireframes

Usability testing

Lo-Fi Prototypes

High-fidelity mockups

Final designs

Personas for ReadyClo represent tech-savvy, fashion-conscious individuals who seek personalized clothing designs, seamless shopping experiences, and sustainable fashion choices, addressing their unique needs and pain points.

Persona

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Jobs to be done

When I… I want to… So that…
design my own clothing, personalize my clothing design based on my preferences and measurements, I can create clothes that perfectly match my body type and style.
shop for clothes online, compare prices from different websites, I can find the best deals without wasting time browsing multiple stores.
need new clothing, receive recommendations based on my past purchases and style, I can discover items that match my fashion preferences and save time.
shop for clothes, have one checkout for multiple items from different stores, I can streamline my shopping experience and make the process more efficient.
am ready to buy an item, receive alerts about price drops or upcoming sales, I can save money and avoid overpaying.
am looking for clothing, be able to use visual search to find similar items based on photos, I can easily find clothing that fits my desired look.